{"id":2048,"date":"2023-06-19T19:07:19","date_gmt":"2023-06-19T19:07:19","guid":{"rendered":"https:\/\/explorechattmagazine.com\/?p=2048"},"modified":"2024-12-07T23:07:58","modified_gmt":"2024-12-07T23:07:58","slug":"in-chattanooga-life-is-good","status":"publish","type":"post","link":"https:\/\/explorechatt.com\/index.php\/2023\/06\/19\/in-chattanooga-life-is-good\/","title":{"rendered":"In Chattanooga, Life is Good"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#b7b9c7&#8243; custom_padding=&#8221;0px|0|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header text_orientation=&#8221;center&#8221; background_overlay_color=&#8221;rgba(83,90,128,0.3)&#8221; content_max_width=&#8221;90%&#8221; _builder_version=&#8221;4.27.4&#8243; title_font=&#8221;Noto Serif|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;7vw&#8221; 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box_shadow_vertical=&#8221;52px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_color=&#8221;rgba(0,36,73,0.07)&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;In Chattanooga&#8230; Life is Good&#8221; button_url=&#8221;#TOP&#8221; _builder_version=&#8221;4.21.0&#8243; header_font=&#8221;Noto Serif|700|||||||&#8221; header_font_size=&#8221;42px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;Noto Sans||||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;17px&#8221; body_line_height=&#8221;2em&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#ff6b5a&#8221; button_border_width=&#8221;5px&#8221; button_border_color=&#8221;#ff6b5a&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Noto Sans|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;16px|||||&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_color_hover=&#8221;#ff9e59&#8243; button_bg_color_hover=&#8221;#ff9e59&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ff9e59&#8243; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ff9e59&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Located in the heart of downtown Chattanooga is a store which <i>represents<\/i> the heart of Chattanooga: positivity. Life is Good Chattanooga is a locally-owned, mom-and-pop retail shop run by Roy and Jacqui Gress, Chattanooga locals who believe that, well, life is good!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-25px|auto||auto||&#8221; custom_padding=&#8221;11px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">After visiting for 20 years and falling in love with the city, Roy and Jacqui sold their business of thirteen years in Florida and moved to Chattanooga in 2020, opening their store off Broad Street in October of 2021.When asked what caused them to fall in love with Chattanooga, they answered that it was the attraction of a city that is growing and progressing so positively, the beauty of experiencing all four changing seasons, and how walkable everywhere is!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the store is licensed to carry the products of national clothing brand <\/span><i><span style=\"font-weight: 400;\">Life is Good<\/span><\/i><span style=\"font-weight: 400;\">, the Chattanooga store is not a franchise but a local shop run with local flavor, and Roy said that in many ways the store\u2019s location allows them to serve as a kind of welcome center for Chattanooga natives and visitors alike. Roy and Jacqui love to share about the city they\u2019ve grown to love and now call home, helping newcomers navigate their visit by pointing them to favorite restaurants, stores, and other places of interest.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Life is Good<\/span><\/i><span style=\"font-weight: 400;\"> is an apparel brand that serves to spread the message of optimism, and Roy told me that this is one of the things he and Jacqui love about carrying <\/span><i><span style=\"font-weight: 400;\">Life is Good<\/span><\/i><span style=\"font-weight: 400;\"> clothing. \u201cIt\u2019s not a toxic positivity where you gloss over the problems,\u201d Roy said, \u201cbut it\u2019s a message of gratitude. Life isn\u2019t perfect, but life is good.\u201d When I asked him what else he loved about the brand he told me that every article of clothing <\/span><i><span style=\"font-weight: 400;\">Life is Good<\/span><\/i><span style=\"font-weight: 400;\"> makes is \u201clong-lasting comfort.\u201d Jacqui added that almost everything is 100% cotton and 100% made in the United States, and that it\u2019s not uncommon for people to have a shirt for over a decade that becomes <\/span><i><span style=\"font-weight: 400;\">that shirt<\/span><\/i><span style=\"font-weight: 400;\">, the one you can\u2019t imagine living without. All in all, life is good, and so is their clothing!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you stop by just to meet Roy and Jacqui and get an inside scoop on the city of Chattanooga, or whether you just love the <\/span><i><span style=\"font-weight: 400;\">Life is Good<\/span><\/i><span style=\"font-weight: 400;\"> brand and need a new go-to tee, make sure to swing by Life is Good Chattanooga and share in the message of optimism!\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Recent Articles<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Blog&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;Noto Serif|700|||||||&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;Noto Sans||||||||&#8221; body_font_size=&#8221;17px&#8221; body_line_height=&#8221;1.9em&#8221; meta_font=&#8221;Noto Sans|700|||||||&#8221; meta_text_color=&#8221;#ff6b5a&#8221; border_radii=&#8221;on|3px|3px|3px|3px&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#ececec&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;52px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_spread=&#8221;0px&#8221; box_shadow_color=&#8221;rgba(0,36,73,0.07)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Located in the heart of downtown Chattanooga is a store which represents the heart of Chattanooga: positivity. Life is Good Chattanooga is a locally-owned, mom-and-pop retail shop run by Roy and Jacqui Gress, Chattanooga locals who believe that, well, life is good!\u00a0 After visiting for 20 years and falling in love with the city, Roy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7,9,8],"tags":[],"class_list":["post-2048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-spotlight","category-stories","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>In Chattanooga, Life is Good - Explore Chattanooga<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/explorechatt.com\/index.php\/2023\/06\/19\/in-chattanooga-life-is-good\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"In Chattanooga, Life is Good - Explore Chattanooga\" \/>\r\n<meta property=\"og:description\" content=\"Located in the heart of downtown Chattanooga is a store which represents the heart of Chattanooga: positivity. 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